![]() ![]() Introduced new footwear and apparel line “Pre” dedicated to Steve Prefontaine. Introduced “Nike Consider” to be more environmental conscious. BCG Matrix in the Marketing strategy of Nike The Nike brand and its offering are Stars in the BCG matrix while Converse, Hurley and Jordan are the question mark in the BCG matrix due to their presence in the limited countries. Nike expands women’s product line and website. Nike uses Rihanna to help infiltrate the women’s market. Main competitors have joined with the recent announced acquisition of Reebok by Adidas. Besides the SWOT matrix, the BCG matrix is useful to assist businesses in long-term strategic product planning. ![]() Nike Pro Apparel introduced into NFL and MLB. What Is The BCG Matrix Coca-Colas BCG Matrix Analysis For businesses that provide products or services, having the right business strategy is extremely important for the growth and development of the business. Nike has 8 Nike Women stores in key cities in the U.S. Profits recover, growing nearly 30% to reach $1.2 billion on unprecedented revenue of $ 13.7 billion. Nike SHOX footwear introduced in other footwear types and continues to boom. Nike Swift increases track times by up to 1.13%.Football (soccer) wear becomes #1 in Europe. The Operating segments of Nike are footwear, apparel and equipment with their operating regions in US, Europe, Middle East and Africa (EMEA), Asia Pacific and Americas. ![]()
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